Seems to me like the only way to do that would be to ruthlessly eliminate waste and minimise tax liabilities. Focus entirely on running the business, and nothing else.

So, is the business of a telecoms company telecommunications I wonder? I'm still in the dark.

Personally, I think it should be, as if I go to the phone shop I want a phone, not to underwrite some corporate PR programme. If I want to give to charity, I'll do it myself, not pay some grinning chimp in a suit which cost more than my car to do it for me, whilst pretending he's the generous one.