In a videotape sent to Arabic TV station Al-Jazeera, Omar Bakri Mohammed's al-Muhajiroun group have announced their intention to rebrand, effective immediately.
"For too long have we been known as 'Islamic Extremists", said Bakri in the broadcast. "From now on, we shall be appealing to a younger, hipper demographic by rebranding as 'Islam X-Treme!' We shall openly embrace the annihilation of the infidel, along with a hard-hitting, keeping it real, street-centred cool which has hitherto been lacking."
The first action of Islam X-Treme! will be to open a new skate park in Droitwich, where young, totally down homies can skate, bike, pull mad air and learn of the iniquities of the Great Satan. Islam X-Treme will use this opporuntity to show kids that they may be able to get 'big air' on their boards, but for the totally hardcore big air can only be achieved by detonating airliners packed with civilians.
Said Bakri, "Kidz. As one funky freakster to another, I am totally down with your hood-rat posse and after a hard day of surf-bloggin' and dissing uncool geeks and jerks, Islam X-treme! can totally help sort your wack 'rent shit. Grow a beard. Surf. Bike, Board. Explode. This shit is totally ill."
Islam X-Treme will be launching their own brand of clothing, including Chador Hoodies, extra baggy 'skate' jellabas, and Kufi's with peaks designed to be worn backwards**. However, brand-watchers suggest that the 'No Fear' trademark may sue Islam X-Treme!, as their logo depicts a pair of eyes glaring from a chador.
Long-term watchers may remember Al-Queda tried a similar rebranding move to attract recruits in 1999 with their "Yo Taliban!" campaign; however, their Muezzin-remix of the Hamster dance and the online 'dancing Imam' failed to catch the popular imagination.
*Original idea supplied by
raggedhalo
**Rather charmingly, some Muslims seem to have come round to this idea already.
"For too long have we been known as 'Islamic Extremists", said Bakri in the broadcast. "From now on, we shall be appealing to a younger, hipper demographic by rebranding as 'Islam X-Treme!' We shall openly embrace the annihilation of the infidel, along with a hard-hitting, keeping it real, street-centred cool which has hitherto been lacking."
The first action of Islam X-Treme! will be to open a new skate park in Droitwich, where young, totally down homies can skate, bike, pull mad air and learn of the iniquities of the Great Satan. Islam X-Treme will use this opporuntity to show kids that they may be able to get 'big air' on their boards, but for the totally hardcore big air can only be achieved by detonating airliners packed with civilians.
Said Bakri, "Kidz. As one funky freakster to another, I am totally down with your hood-rat posse and after a hard day of surf-bloggin' and dissing uncool geeks and jerks, Islam X-treme! can totally help sort your wack 'rent shit. Grow a beard. Surf. Bike, Board. Explode. This shit is totally ill."
Islam X-Treme will be launching their own brand of clothing, including Chador Hoodies, extra baggy 'skate' jellabas, and Kufi's with peaks designed to be worn backwards**. However, brand-watchers suggest that the 'No Fear' trademark may sue Islam X-Treme!, as their logo depicts a pair of eyes glaring from a chador.
Long-term watchers may remember Al-Queda tried a similar rebranding move to attract recruits in 1999 with their "Yo Taliban!" campaign; however, their Muezzin-remix of the Hamster dance and the online 'dancing Imam' failed to catch the popular imagination.
*Original idea supplied by
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**Rather charmingly, some Muslims seem to have come round to this idea already.