[Work] I'd like to continue picking your brains.

[davywavy]

I recently discovered, much to my astonishment, that my company's website gets a lot of traffic - somewhere in the region of 2.5x as much traffic as the site of my nearest competitor, according to their latest figures. The vast, socking majority of this traffic is coming off search engines - i.e., it isn't people who know about us already and making direct requests, but people making searches for info and we're coming up. It appears that my astonishing mad leet SEO skillz have paid bigger dividends than I realised.
As such, needless to say, I'm looking hard at how I can make our website work more for us.

I know a lot of you lot do professional jobs with a certain amount of technical expertise/competence, and so I was wondering if I could ask you a question:

Suppose you're looking for work-related information on the web and find a site with a relevant article. Once you've read the piece and maybe printed it, what features would the site have to offer to get you to stay a bit longer and look around?

Comments

[hardwired.livejournal.com]

Turning Visits into Commerce is one of the hardest things to do.

Since the articles might be "deep linked" then you really need some very good navigation:
Breadcrumbs, Menus, Sidebars.

The GD site (They let us ride in Tanks when we visited them!) has all three and makes it bloody easy to get to anywhere else in the Site. Means the use isn't lost, there is some imagery, but not too much unless they are looking for it, and various hotlinks to relevant documents.

if you pop me a link to the site i can give some pointers if you want

jason (dot) walter (at) gmail (dot) come