[Work] I'd like to pick your brains

[davywavy]

One thing that my company does is run an online jobs board, which we use our magazine to make our readers aware of. The idea of this being that people don't really reply to magazine job ads as much as they once did, but we've got a whopping circulation and people do reply to online job ads and so making magazine readers into online browsers is a good idea.

We've recently upped our magazine promotions of the site by putting our own company flyers into the mag. With flyers you need to say something different every time, as otherwise people look and discard as they've seen it before. As such I need a different flyer every month. They don't need to be outrageously funny and original, but they do need to be different.

So I'm looking for ideas I might use in future. The flyers we do are A4, and double sided, usually run in a question and answer format: for example, the questions: "What are you looking at?" over a desaturated picture of a boring office on one side, and "New horizons daily" with a list of current vacancies on the other with the URL is one I've ued before. That sort of thing.
Or wildly different things, I'm not picky. I'll be buying drinks for any I use.
Thoughts?

Comments

[breekom.livejournal.com]

use porn. people always click.

[davywavy.livejournal.com]

I think that's a no-no, to be honest.

[breekom.livejournal.com]

you asked for 'wildly different'....

*sulks*

[duncanneko.livejournal.com]

Internet = memes = lolcats (http://icanhascheezburger.com/)

It'd get people to visit it...

[belak-krin.livejournal.com]

Serial advertising tends to be popular - a simple concept that you can run into a narrative.

I'd suggest sticking with the boring office/pun idea and expand on it - half eaten rich tea biscuit next to coffee on the desk (tastier jobs), Photocopier with big stack of copies (Waiting for something different?), almost completed solitaire on computer screen (need a bigger challenge?) etc.

Ok, so I'm not much of a copywriter, but there's probably plenty of office humour to be mined.

[davywavy.livejournal.com]

I rather like that.
I agree on the serial advertising - eventually, I'd like for people to be wondering what the message is going to be this month.

[(Anonymous)]

conked out AC unit ("wanting a breath of fresh air"), office clock ("time for a change?") view out of window showing brick wall ("looking for better prospects"). Er

H

[belak-krin.livejournal.com]

thats the idea ;) as soon as you can turn an ad campaign into the equivalent of the comic strip in the paper you're laughing.

[breekom.livejournal.com]

picture of a wrench.

'engineer yourself a new job'.

ha.

[caseytalk.livejournal.com]

Another one you can build on:

Your current job: dull boring picture

Your future job: picture of something interesting about the job being advertised

Of course, building on the porn thing you can't use, you might include attractive people in the second picture.

It could sort of be like the successful "Hello, I'm a Mac. . . . and I'm a PC" ads.

[sea-cucumber.livejournal.com]

I am rubbish at coming up with inspiration for such things, but I can give you some free advertising on our website and in our newsletter :) :)

[davywavy.livejournal.com]

Which website?

[sea-cucumber.livejournal.com]

http://www.bournemouth.ac.uk/careers/

Not the most exciting of websites, but apparently people do read it :)

[robinbloke.livejournal.com]

Might want to friends lock your post so the ideas don't drift.

"Bored?" A picture of a board, and the weblink.

"Work beginning to grate?" Picture of a drain grate and the weblink.

Picture of a car plummeting over the edge of a cliff or some other suitable non-inflammatory disaster. Headline "Ok, so there are some things worse than your job." Baseline "But why not find something better instead? -weblink-"

"Not just another brick in the wall." Wall of bricks, one has your weblink on.

[tooth-fairy.livejournal.com]

Suggested questions

'Are you losing the will to live at work?'
'Are you starting to envy the office goldfish?'
'Do your co workers make you die a little inside every time they speak to you?'
'Is the only challenge of the day stopping yourself from headbutting the desk?'



I love my job I do

[fonnparr.livejournal.com]

You could try reversing the logic:

One side - Enjoying your job?
Other side - Then no need to click.

[colonel-maxim.livejournal.com]

Anything that explodes is good, or unleashes hordes of giant rabbits, that would be good as well.

(Note to self, cut down on the caffeine...)

[susanofstohelit.livejournal.com]

street signs - dead end, one way, no turns for negatives

[davywavy.livejournal.com]

Not a bad concept - I may well use that one.