[Work] I'd like to continue picking your brains.

I recently discovered, much to my astonishment, that my company's website gets a lot of traffic - somewhere in the region of 2.5x as much traffic as the site of my nearest competitor, according to their latest figures. The vast, socking majority of this traffic is coming off search engines - i.e., it isn't people who know about us already and making direct requests, but people making searches for info and we're coming up. It appears that my astonishing mad leet SEO skillz have paid bigger dividends than I realised.
As such, needless to say, I'm looking hard at how I can make our website work more for us.

I know a lot of you lot do professional jobs with a certain amount of technical expertise/competence, and so I was wondering if I could ask you a question:

Suppose you're looking for work-related information on the web and find a site with a relevant article. Once you've read the piece and maybe printed it, what features would the site have to offer to get you to stay a bit longer and look around?

The Post Office.

"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds,"

That's in the United States, obviously. If you work in Stevenage, you sit on your fat arse in the sorting office, claiming that you can't do your rounds due to the 1/2 inch of snow on the ground and 'health and safety'.